A prominent theme of one of my favorite books, Zen and the Art of Motorcycle Maintenance, is the juxtaposition of two worldviews classified respectively as “Romantic” and “Classical”. The Romantic viewpoint, tangibly represented by a shiny new BMW motorcycle, is
The Art of Digital Media Analytics
This week three months ago, I changed careers. I transitioned from a role in Media Planning (helping clients make advertising and media investment decisions) to a role in Digital Media Analytics (analyzing the effectiveness of digital advertising investments). Since digital
Complexity is the Enemy
Two weeks back at the IAB networks and exchanges conference in New York City, Doug Weaver used his keynote address to attack complexity as it relates to online ads. He flatly challenged the notion that online advertising needs to be
The 100 Words Project: Mobile Technology
Last summer, I collaborated with Jen Beio to create the 100 Words Project (http://www.andreweifler.com/?p=127) – a fiendishly concisely challenge sum up thoughts and opinion on the future of advertising and Media. As this summer approaches, I’d like to revive the
Abe Maslow and Why the CDJ is Not the Answer
In 1943, Abraham Maslow introduced the “Hierarchy of Needs” as a theoretical model of human motivations, leaving a permanent mark on the curriculum of Psychology 101 classes everywhere. The main tenet of Maslow’s model is that human pursuits follow a
Digital Media – We’re Two Steps Behind
This week I was lucky enough to attend the IAB Conference on Digital Video. Apropos to my recent career move to Analytics, the one session I found particularly interesting was the panel discussion about digital video measurement. Sitting on the
How Do You Judge Someone?
This week I made the trip upstate to teach a few advertising classes at Skidmore College (my Alma Matter). As always, it was great to talk to a few classes, meet some inspired students, and address the student’s concerns about
The Next Big Thing?
This coming Thursday and Friday I will be making my once-a-semester trip up to Skidmore College to teach a few advertising classes. As per tradition, I’m posting a few ideas on my lecture on my blog to get some early
Privacy in the Digital Age
I still remember the day I helped my Mother create her very first AOL screen name and email address. It must have been in the mid 1990’s and my family had just gotten the “internet.” Important to note: by “internet,”
“Points” are the new “Passwords”
Like many other things in the world that seem efficient, the internet has it’s fair share of fads. One such fad got kicked off back in 2005, when every website started requiring a log in and password. Even the most