Like many people who work in the field of advertising technology, I have a really hard time talking to my parents about my job. They know I work with computers and they understand that my work involves advertising – but
“Best business practices.” The first time I herd this phrase was Sophomore year of college. I was in business class and we were seated in the round having a discussion about business strategy. I don’t remember the exact case, but
This is a repost from Quora – if you like it, please follow this link and “upvote”! —– Disclaimer: I have a bit of a horse in this race because I lead buy side product for AppNexus and one of
Yesterday I picked up Geoffrey Moore’s Inside the Tornado; a sequel to his best-selling book Crossing the Chasm. First off – wow. What an amazing book. Both Tornado and Chasm describe the challenges of marketing technology products through each stage
As a child, I had a strong affinity for 1960’s muscle cars. My favorite was the late 1960’s Corvette Stingray. I was completely taken by the hood curves and the oversized engine block of this unique car. It really wasn’t
Taking yet another page out of Clayton Christensen’s The Innovator’s Solution, I’ve been thinking a lot lately about deliberate vs. emergent strategies and their role in launching a new initiative. Christensen describes a deliberate strategy as a course of action
Looking back over the past 200 years of human innovation, it’s easy to focus only on the winners. General Motors, American Airlines, Hewlett Packard, Macy’s – giants in their respective industries. However, these corporations were not always so dominant. Largely
Over the past few months I’ve been reading through chapters of The Innovator’s Solution by Clayton M. Christensen. It’s written in pretty thick business jargon so it takes a little while to get through, but the content is pure gold.