One of the biggest differences between successful and struggling businesses comes down to one question: has price sensitive is your customer? It seems like common sense, but I didn’t fully understand what caused price sensitivity until recently. Here are some
The Tendency Toward Promiscuity in the Ad Industry
To date, I’ve spent nearly my entire career working in the ad business. Through the years I’ve gotten to see the industry from a few different angles. I started out at an ad agency in a media planning/account management role,