One of the biggest differences between successful and struggling businesses comes down to one question: has price sensitive is your customer? It seems like common sense, but I didn’t fully understand what caused price sensitivity until recently. Here are some
“Best business practices.” The first time I herd this phrase was Sophomore year of college. I was in business class and we were seated in the round having a discussion about business strategy. I don’t remember the exact case, but
Over the past 10 years I’ve worked on a lot of business plans. First as a student, then as a product manager and as a coach to young entrepreneurs. In every business plan that I’ve worked on or reviewed, there
Late last year Playboy made headlines by announcing that they would no longer show nudity in their magazine. Down to a circulation of just ~800,000 (from a peak of 7.16M in 1972) the decision was likely spurred by declining readership
Attribution: Today’s post is inspired by a lesson I recently learned from Dr. Dwight Porter, President of Applied Decision Resources and all around business genius. I’m very lucky to study under his tutelage. —– Imagine for a second that you (the
Deciding which products to build and when is the most important decision for any high technology company. In a fast paced environment, investing in the wrong features or addressing the wrong use cases will leave you losing ground to competitors.
Over the past four years, AppNexus has grown like a rocket ship – from 50 people when I joined the company in 2011 to over 1000 today. During this time of monumental growth, process development has been a key tool
One of the primary challenges of product management in a high technology industry is dealing with all of the different variables that customers consider when they make a purchase decision. Generically, there’s price, performance, usability, visual appeal, portability, utility, etc.
A couple experiences coalesced for me this week around the topic of career success. First, I happened upon this blog post on LinkedIn about Louis CK. The post talks about how Louis CK turned down a well paying steady job
Outside of a company’s senior executives, the product line owner is probably the one person whose performance is most highly correlated with the overall success of a company. Distinct from the product development manager, who primarily works with engineers building