Andrew Eifler is Vice President of Product Management at The Trade Desk, where he helps lead product strategy and innovation to advance advertising on the open internet. A veteran of AppNexus and TripleLift—where he served as Chief Product Officer—he combines technical depth with a principled approach, taking stands on architecture, transparency, and efficiency even when it’s not the easiest path. Andrew is an industry optimist who believes AI, privacy-first strategies, and creative-supply integration can 100x the open internet’s potential. He’s been through two billion-dollar acquisitions (TripleLift by Vista Equity Partners, AppNexus by AT&T), and has built products across the programmatic ecosystem—real-time bidding, optimization, creative, identity, measurement, data, and publisher monetization—along with teams that thrive on complex challenges. Known for cutting through hype with clarity, he focuses on solving the “sand in the gears” problems that hold digital advertising back. Outside of work, Andrew is a metalsmith, youth lacrosse coach, and dedicated dad to three.
Twitter: AEifler
LinkedIn: http://www.linkedin.com/in/andreweifler
Email: Andrew.Eifler [at] gmail.com
.
.
Other Blogs I Enjoy:
David Sable: http://weeklyramble.wunderman.com/
Darren Herman: http://www.darrenherman.com/
Kevin Skobac: http://kbskobac.blogspot.com/
Mike Nolet: http://www.mikeonads.com/
Michael Griffiths: http://www.inscitia.com/
Jen Beio: http://www.lilmissjen.com/
Clay Shirky: http://www.shirky.com/weblog/