Author: Andrew Eifler

Imagine for a moment that you are in a room full of slot machines. Each slot machine costs a different price to play – there are ones as cheap as 10 cents and ones as expensive as $60. Each slot

Thursday night I found myself sitting in the Las Vegas airport, stranded with a few thousand other CES go-ers thanks to a delayed flight home. As I do sometimes, I pulled out my phone and opened Facebook—just to pass a few minutes

Interviewing product managers is uniquely difficult. You’re not just interviewing for skills, or experience, or even raw intelligence—though all of those matter. You’re also interviewing for judgement. And judgement is notoriously hard to assess in the artificial confines of a

Eric Roza once told me:   “The only way to build a first-class technology product is with an empowered, incentive aligned Product Leader with direct CEO level accountability; if it happens any other way, it’s by chance.”   This coaching hit home

In 2012 Ben Horowitz published a list of good product manager behaviors. For the last 15 years or so I’ve been keeping my own list inspired by his original work, my long time mentor Dwight Porter, and the dozens of

This might trend toward controversial territory, given that Prebid.js has been the foundation of how the open internet (certainly the web portion) has monetized itself for nearly a decade. But it’s worth re-examining what actually made Prebid successful — because the answer isn’t as simple as I (and perhaps others) once thought.  When Prebid was first

I’ve read a few articles lately—mostly in and around the Transaction ID (TID) debate—that argue some version of the following point:  “Impression duplication is good for publishers because it makes them more money.”  On the surface, this sounds like a good argument – and

If you mix real Cheerios with knock off Cheerios (at a ratio of 1:1) – and close your eyes, you can barely taste the difference – and you can save $20 per month! This is one of the lessons I

In his 2010 book Cognitive Surplus, Clay Shirky made the argument that Humans watched too much low quality TV, which was a waste of time, and that new technology (mobile phones, social networking) will unlock that wasted time and turn

After seven and a half wonderful years at AppNexus / Xandr (which was the best home and family I ever could have asked for) I’ve made the exciting decision to join the TripleLift team as SVP, Product.  Official coverage here from MediaPost. What