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Andrew Eifler

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TV Advertising

Will Programmatic TV Advertising Kill Cable TV?

Now that “Smart” TV’s are prompting us to update their software nearly as often as our computers, it’s becoming easier to imagine a world where real-time programmatic television advertising is a reality.  This shift, in itself, is a monumental change

Andrew Eifler August 19, 2012August 19, 2012 Advertising, technology 4 Comments Read more

The Future of Television Advertising and It’s Relation to the Music Industry

I heard interview once where a prominent recording artist was asked how he was dealing with the decline of the Music industry. He responded that he was quite optimistic – for it was only the industry that was in decline

Andrew Eifler August 29, 2010 Advertising, Media Planning No Comments Read more
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Andrew Eifler

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Me

Product Management at AppNexus; blogger at andreweifler.com. Fan of disruption and subversive thinking. Husband and father. Metalsmith on the weekends.

Opinions expressed are solely my own and do not express the views or opinions of my employer.

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Tags

Ad Tech Advertising Advertising Technology Business History Change Communication Competition Digital Media Discipline Disruptive Innovation Dreams Education Evolution Human Behavior Human Limitations Innovation Intelligence Introspection Leadership Learning Learning Every Day Life Management Media Media Planning Meditation Motivation Organizational Behavior Passion Politics Process Productivity Product Management Running Sales Simplicity Six Sigma Skidmore College Steve Jobs Strategy Stress technology The Future Vacation Value Creation

Categories

  • 100 Words Project (1)
  • Ad Tech (13)
  • Advertising (44)
  • Business (79)
  • Digital Media Analytics (2)
  • Economics (16)
  • Education (18)
  • Entrepreneurship (3)
  • Human Behavior (54)
  • Investing (1)
  • Job Search (5)
  • Life (116)
  • Media Planning (26)
  • New York City (8)
  • Product Management (18)
  • Psychology (4)
  • Sustainability (8)
  • technology (63)
  • Uncategorized (72)
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